Event in Montreal

Date: 8 May 2024
Location: Maison du développement durable de Montréal

Event in Sainte-Hyacinthe

Date: May 14, 2024
Location: Sainte-Hyacinthe Convention Centre

The Engram Group is pleased to invite you to participate in two exclusive side events at SIAL Canada, North America’s prestigious agri-food conference. These events offer an exceptional opportunity for Canadian companies in the sector to meet potential partners in Ethiopia and explore new business avenues.

Why explore business opportunities with Ethiopia?

Ethiopia is a rapidly expanding market with a growing economy and a young, dynamic population. Here are a few reasons why Canadian companies should consider expanding their activities in this country:

  • Sustained economic growth: Ethiopia has one of the fastest-growing economies in Africa, offering numerous opportunities for investment and business partnerships.
  • Large and growing population: With more than 110 million inhabitants, Ethiopia represents a large and growing domestic market for Canadian companies.
  • Strategic geographic location: Ethiopia is an economic crossroads in East Africa, offering privileged access to a dynamic and constantly growing regional market.
  • Abundant natural resources: Ethiopia has vast natural resources, including agricultural, mining and energy resources, offering investment opportunities in a variety of sectors.
  • Development and infrastructure programs: The Ethiopian government is implementing ambitious development programs in various sectors, offering public-private partnership opportunities for Canadian companies.
High-level interventions

The event will be graced by the presence of the Canadian and Ethiopian ambassadors, who will act as keynote speakers. Their speeches will enlighten participants on bilateral relations and business opportunities between the two countries.

H.E. Fitsum Arega Ethiopian Ambassador to Canada
H.E. Joshua Tabah Canadian Ambassador to Ethiopia
M. Franzoni CEO and founder of Engram Group
M. Oumar Diallo Director of International Affairs, City of Montréal
Marc Bélanger Founder and Senior Advisor, BI International
M. Ed Walsh President of Elevate Finance Export
M. Fazal Sheenazali Regional Director, EDC
M. Redouane Mekideche Deputy Director of Global Affairs
Mme Pascale Daigneault Agrifood Canada
M. Florent Favrel Director of International Affairs, FCCCQ
M. Hicham El Gueraroui Vice-President, Agri-Food Export Group
M. Africa Zeleke President, Ethiopian Chamber of Commerce and Sector Associations

On the Menu in Sainte-Hyacinthe :

  • Networking: Take advantage of a networking breakfast to meet key industry players.
  • Speeches and presentations:
    Attend high-level presentations on importing agri-food products into Canada and how to penetrate the Canadian retail market.
    Presentation of the Technopole de Sainte-Hyacinthe’s value proposition by Karine Guibault, Technopole Director
  • Importing agri-food products into Canada: an overview of the customs clearance process by
    Marc-Antoine Jean, Director of Trade Compliance, Axxess International
  • How to penetrate the Canadian retail market by
    Ms. Jennifer Brodeur,
    President, ExcellenceBrandz
  • Company visits: Take part in a company visit in Sainte-Hyacinthe to gain a better understanding of local business practices.

Don’t miss this unique opportunity to develop your business on the international market. Reserve your place now to take part in these exclusive events.